Hearing from subject matter experts is a crucial part of a Design Jam. You may choose to bring them together onto a panel to discuss key questions in a group setting. This tool outlines the process and gives some pointers about how to form and deliver an expert panel discussion.
Experts not only bring different perspectives to the Jam; their background in specific domains (e.g. legal, academic research, privacy design expertise, etc.) helps participants design more innovative and feasible solutions. These thought leaders and practitioners can leverage their academic and professional experiences to enable participants to develop insights on how to approach their Jam challenges in fresh ways.
You may prefer to have experts give individual presentations (if so see Select and orientate experts), but panel discussions are also a great way to open up expert debate and response.
but this tool will help you to identify 3-4 diverse experts and bring them together for a moderated discussion on the theme of the Jam.
Consider your Jam goal and theme (see Setting a goal) as you nominate potential experts. For example, if your Jam theme involves designing consent requests within a digital product, you should consider experts who can offer guidance on what consent currently looks like from a legal perspective. You want to bring together a range of experts for the panel discussion.
As a starting point, consider the following criteria to select experts:
Then, gather information to help you apply the criteria and assess the experts.
Give the following presentation guidelines to the experts you have invited:
Brief the participants with the list of questions and which ones they'll be asked to respond to. Advise them to think ahead of time about short case studies and stories in response to the questions that can help make discussions more comprehensible and engaging by illustrating the most important insights.
Allow 3-5 minutes after panellist questions for a general Q&A with the audience.
The participants may be asked to develop "How Might We's" throughout the exercise (see Identify opportunities).
This tool and any associated downloadable assets are provided under aCreative Commons Attribution-Share Alike CC BY-SA 4.0 International License.
Preparation 15 mins
Delivery 15 mins