BtoB & BtoC Persona Templates

Build data-specific and privacy related personas based on your audience.

Get participants to put themselves in the users' shoes, in order to better understand their needs and attitudes when it comes to personal data and privacy.

You can use your personas to prepare personas based on your typical users, run the Understand People discovery exercise and throughout a workshop, and design a challenge.


This tool and its downloadable assets are provided under a 

Creative Commons Attribution-Share Alike CC BY-SA 4.0 International License.
Free download
Download BtoB & BtoC Persona Templates
(191.23 MB)