Digital apps and services cater for people from all walks of life. A middle-aged parent likely has different motivations to a teenager, or a 20-something city dweller to a 60-something suburbanite. When designing for trust, transparency and control, in order to make the experience as user-friendly and engaging as possible, it's important to be mindful of these differing motivations.
This set of multiple & diverse personas will help you achieve just that! Get a better understand their needs and attitudes when it comes to personal data and privacy, and useful information that will guide the design process.