Diverse Set of Personas

Use personas to put yourself in others' shoes and design with people in mind and get a better understanding of their needs when it comes to personal data and privacy.

Digital apps and services cater for people from all walks of life. A middle-aged parent likely has different motivations to a teenager, or a 20-something city dweller to a 60-something suburbanite. When designing for trust, transparency and control, in order to make the experience as user-friendly and engaging as possible, it's important to be mindful of these differing motivations.

This set of multiple & diverse personas will help you achieve just that! Get a better understand their needs and attitudes when it comes to personal data and privacy, and useful information that will guide the design process.

Use personas to run the Understand People discovery exercise and throughout a workshop, or to help you design a challenge.


This tool and its downloadable assets are provided under a 

Creative Commons Attribution-Share Alike CC BY-SA 4.0 International License.
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