Fictional Apps Library

If you don't have your own, designing for a fictional service is a useful way to consider trust, transparency and control challenges from a new point of view. Pick one out of the 20 inspiring fictional apps templates available.

Designing for a dummy service is a useful way to consider trust, transparency and control challenges from a new point of view. It is particularly useful if you don't have your own product to work with or your participants are joining from different organisations. Starting afresh with a new service ensures all participants approach the problem free from preconceptions – creating a space for ideas to flourish.

The library of assets for business template services include Sketch assets for a range of over 20 different businesses – from messaging and image sharing to financial services and e-commerce. Building on these assets will help to take your sketches to the next level of fidelity and sweat the details of bringing an idea to life on screen.

All of our dummy services focus on mobile interfaces. Designing mobile first is a common industry practice and helps participants to recognise and work within the constraints of a small screen.

Check our Design from Assets tool to learn how to use them.


This tool and its downloadable assets are provided under a 

Creative Commons Attribution-Share Alike CC BY-SA 4.0 International License.
Free download
Download Fictional Apps Library
(410.52 MB)