Analyse needs

Enable participants to form a clear picture of who they are designing for by reviewing personas.

Discover: Build Empathy
Preparation
30 mins
Delivery
15 mins

Analyse needs

Enable participants to form a clear picture of who they are designing for by reviewing personas.

Preparation:
30 mins
Facilitation:
15 mins

What is it

Mapping out personas allows participants to analyse where large goups of people (archetypes) fit against a set of attributes. This will reveal groupings and gaps that will provide them with a better understanding of who the people they will be designing for. This will also remind them that the "average user" doesn't exist.

How to do it

1 Prepare the materials and work space

Collaborate with the organiser on the following:

  • Set up the team work spaces. Write down a brief explanation of the task in a location visible to everyone.
  • Download the Persona mapping template ↓ and print one copy per team.
  • Use the Persona examples ↓ if your participants do not have personas to use for this exercise.
2 Introduce the exercise

Reiterate the purpose of the tool and cover the following:

  • Introduce the template and examples.
  • Ask teams to review the persona mapping template, which have axes that they may edit to reflect the unique business context they are designing for.
  • Advise teams to familiarise themselves with the personas.
3 Map the personas

Provide Post-it notes for teams to map the personas onto the template. Tell them to map the personas one attribute at a time and in relation to each other. Persona mapping

4 Encourage a discussion

Help teams decide who to design their solution for. Look for patterns or gaps that could be the basis of a debate. Use the following questions to stimulate the conversation:

  • What are the important attributes for us to consider?
  • Is there a specific type of person we might have overlooked?
  • Is there a clear grouping of people to focus on?
  • Are we aligned on the primary persona we're designing for? Is anything unclear?

What you will need

  • Pens

  • Post-it notes

  • Sticky tape

  • Blu Tack

Download the materials used in this tool

This tool and any associated downloadable assets are provided under a

Creative Commons Attribution-Share Alike CC BY-SA 4.0 International License.

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