Build a challenge statement

To engage teams in a Jam, concise, focused and inspiring challenge briefs are essential. Use this tool to help your organisation's or business's stakeholders to articulate the role of data in delivering their value proposition and the problems they are facing.

Ideate: Create Ideas
Preparation
5 mins
Delivery
10 mins
Difficulty
Medium

Build a challenge statement

To engage teams in a Jam, concise, focused and inspiring challenge briefs are essential. Use this tool to help your organisation's or business's stakeholders to articulate the role of data in delivering their value proposition and the problems they are facing.

Preparation:
5 mins
Facilitation:
10 mins
Difficulty:
Medium

What is it

To engage teams in a Jam, concise, focused and inspiring challenge briefs are essential. Use this tool to help your organisation's or business's stakeholders to articulate the role of data in delivering their value proposition and the problems they are facing.

How to do it

1 Meet with the key stakeholders

Set up a working session with the person whose organisational or business problem the Jam will help to solve. Download and bring a copy of the Design a challenge ↓ template to this meeting. You may also bring the Challenge examples ↓ for inspiration.

2 Draft the brief

Go through the template together. As you fill it out, explain why each element is necessary by going through the prompts included. In case certain information is missing at the end of your meeting, ask the stakeholder to work on it and to come back to you with an updated version.

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3 Use the assets at your disposal

Build a challenge

4 Assess and finalise

Evaluate the challenge brief and rewrite it as needed by considering the following questions:

  • Is it short and focused?
  • Is it compelling? Will it motivate the teams to work hard?

Is the description of the intended user of the service fleshed out? Are the included technical details necessary, complete and understandable?

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5 Introduce the challenge

Share the finalised challenge briefs with the facilitators who will be conducting the team kickoff.

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What you will need

  • Pens

  • Paper

  • Glue

Download the materials used in this tool

This tool and any associated downloadable assets are provided under a

Creative Commons Attribution-Share Alike CC BY-SA 4.0 International License.

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