TTC Labs - Data Privacy for Startups

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In the digital age, new innovations often mean new questions around Trust, Transparency and Control. This Design Jam helps startups think deeply about how they can design for data privacy.

Ahead of the Jam


On the Day of the Jam


Set Context

Use these short, incisive exercises to get participants thinking about the activity of designing for a specific challenge.

🔁Run the 3 exercises simultaneously by setting up 3 stations, and dividing the audience into 3 groups. Each group spends 15 minutes per station before rotating to the next one.

💭At the end, allow for 5 to 10 minutes of debrief and ask each facilitator to share what they've observed out of the exercises and what participants should keep in mind for the day.


An expert or set of experts discuss topics specific to the Jam to share their insights and experiences with participants.


📝 Gather and group ideas from post its on a board and name them per theme. Facilitators and team members gather 'How Might We's' post-its and arrange them by theme — curating content from the morning to help each team feel distinct for the afternoon activities.

Lunch time!

Nobody does their best work when they’re hangry. Take a 45 minute break, grab something tasty and meet other participants.


Create ideas

Creating and sharing ideas in a group can be intimidating. Set expectations and establish some rules to make everyone feel comfortable.


📑Make sure the Know Your Business cheet-sheat, Data Use Briefs and Personas you've put together ahead of the Jam are available on each table as go-to documents for the teams.

💡Hit the wall of the day where you've previously gathered the 'How Might We's' sticky notes for inspiration & input.

🎤Once Challenge Statements are ready, take 5 minutes for each team to present their statements and experts to give actionnable feedback in return.

Get Feedback

It can be difficult to know which ideas to move forward with. Let participants share ideas, and use group feedback to choose the best direction forward.


📋 Spend five minutes debriefing with your team to be ready to kick-off prototyping straight after the break.

Take a Break

Nobody does their best work when they're hangry or thirsty. Take a 15 minute break to refresh and grab something tasty.


Make it real

Bringing your ideas to life is an important step in any Design Jam. By building something tangible, participants will fully explore each concept and help others to understand it.


🧭Ask experts in the facilitating team to rotate from team to team, providing guidance and identifying interesting points in team conversations.

🗂️Prepare an online repository with the materials that teams will need for prototyping. Ask each team to save their prototypes and design files to the repository.

🤹Split the team in different task forces: one working on the designs and prototypes, one on the presentation and someone keeping tracking of the time and making sure it all fits together nicely.


Your participants will generate a great number of ideas and concepts. Allow each team to present its big idea, and allow participants, stakeholders and experts to give feedback.


⏲️Assign the order and time in which teams will present. At our Jams, we usually allow each team a 5-minute pitch, followed by 1 minute of questions.

Wrap it up nicely

Keep the conversations and connections going. We recommend organizing desserts or a cocktail hour after each Design Jam.


Set Roadmap

Prototypes are a great start, but they aren't a finished product. Now is the time to take them to the next step. Keeping trust, transparency and control in mind, set a roadmap for the development phase.

Learn & Implement

Make it real! Build-in your new features & experience into your existing product and gather learnings for future designs to come.

🧪Once a research phase has been completed, it's important to take a step back and take the time to list what you learned. Making sure the knowledge you've built is in a qualitative, shareable format is important to make sure nothing is lost by your team!

👩🏽‍🏫 Use our Synthesis presentation template to gather your learnings into a sharable format.

🏗️Go back to your data blueprint and kick-off step 6.